Unless you really tighten the screws, this design hangs a little bit and will allow movement if you pull upward. This means it's not perfect for lightweight aluminum stands as it will bend the stand where the chimes holder clamps. On narrow stands, it will not tighten all the way.
Rather than the gate-like latch, a two-diameter slot that some of the other clamp manufacturers use would be ideal here, as this would improve stability on tilted stands. This would be more difficult to machine and would raise the cost, so the current design is understandable although a bit frustrating.
Regarding the length: If you mount this on a straight cymbal stand, the cymbal will be a lot farther to reach than the chimes (inconvenient for a kit drummer, especially for a splash cymbal or small crash). If you mount this on a boom cymbal stand, you have the weight of a cymbal plus the weight of chimes being supported primarily by one of three legs. It's better with a sandbag, but then you're carrying around a sandbag to gigs.
Ideally, the bend would be right near the chime mounting tab (just 1 or 2 cm away) and then the rest of the bracket could have three or four holes, so the holder can be "short", "medium", or "long" lengths from the stand. This wouldn't be difficult to change on their existing design (add a few extra bends and drill holes) and would then allow a drummer to put their chimes exactly in the right spot for their preferences and other equipment.