I was looking for a strap which had to fulfill very specific criteria:
-Vegan: I wanted to get a strap with no animal products, which reduced the pool significantly specially because a lot of "non-leather" straps still use leather ends. This strap is 100% vegan.
-Comfortable (wide/padded): Due to my age and back problems I wanted to have the most comfortable strap possible. I couldn't find a padded strap with the rest of the criteria but this strap is super comfortable being wide, and the nylon loops somehow cushion the weight.
-No metal pieces: I didn't want to scratch the finish of my guitar or have something that would generate rust (I had that problem in the past). This strap has plastic pieces.
-Length adjustable via buckle (no fixed points): This strap has a sliding plastic buckle which lets you fine-tune the length exactly how you want.
I'm using this strap for a Stratocaster, which being a bass strap makes it extra comfortable. I don't even feel the weight of the instrument on my back.
On the looks department I don't mind that it is plain black, it's ok. I tried a jacquard strap with a pattern before but they're normally thin and was putting a lot of pressure on my shoulder.
In conclusion. I liked it so much I just bought a second one for my other guitar, and it will be my go-to strap whenever I need a new one.